IronmongeryDirect has launched a new brand identity and a new customer focused strapline – 'Trusted to deliver' – to reflect the company's ongoing dedication to delivering an exemplary customer experience. 

The bold new look has been designed to refresh and develop the branding that customers have known for a decade. The new strapline reflects more than 50 years' experience in supplying to the trades, as well as communicating a continued focus on the customer experience.

With a new logo and fresh colour palette, the website has also been updated to offer an improved user experience for visitors regardless of device used, so that customers will enjoy the same quick and smooth process whether in the office or out on site.

Dominick Sandford, Director and Head of Merchandising & Marketing at IronmongeryDirect, said: “We are delighted to launch our new branding to customers and suppliers. We have always been a business that looks towards the future and this new, modern identity helps us to communicate that, as a clear articulation of the promises we make to our customers. It’s the same company, people, range, competitive pricing and award-winning service that customers know and trust, but with a fresh new look."

IronmongeryDirect has the UK’s largest range of architectural ironmongery with over 18,000 products available for next day delivery.

To watch the ‘Our Journey’ video about the new look and find out more about the five customer promises linked to the new ‘Trusted to deliver’ strapline, click here.